From Brand Awareness to Lead Generation: 9 Benefits of Link Building
Imagine running a business that offers premier products and services in your industry. You also have no issue keeping your team motivated. However, you have great difficulty getting your brand in front of the right demographic.
Issues like this can lead to substantial setbacks, and these problems are one of the many reasons why 20% of small businesses fail within their first year. Developing a comprehensive link-building strategy can significantly improve your brand awareness.
However, not everybody understands the benefits of link building. Let’s explore how you can use this tactic to maximize lead generation and brand credibility.
9 Benefits of Link Building
1. Better Credibility
This is one of the most important attributes to consider when creating a link-building strategy. By using high-quality links, you can show Google that your website is credible and aims to provide a stellar user experience.
To clarify, consider high-authority sites that have millions of these each month. If pages from these sites point to your business, it conveys your website is trustworthy.
These websites are essentially vouching for your site’s content by linking to it. Focus on pursuing links from high authority domains, as they’re worth far more than links from sites with low-domain scores.
2. Better Ranking
Your site’s links are one of the most important attributes Google considers when ranking your site. A website that doesn’t have links at all is impossible to rank.
If it only contains low-quality links, there’s a chance Google could lower its ranking. Keep in mind many other factors influence your search ranking. These include page load speed, the quality of your content, and the keywords you use.
3. More Web Traffic
When you have an extensive profile of high-quality links, you can drive thousands of extra monthly visitors to your site. When Google sees an uptick in your site’s traffic, it assumes that your site provides a quality experience. Traffic is also a great indicator of website health.
The more traffic you regularly receive, the better your site will perform overall. This is especially useful for small businesses, as they don’t often have abundant traffic to their site.
4. Better SEO Metrics
Your link strategy can improve metrics like page rank, domain authority, and domain rating. In turn, this can increase your search engine ranking and make your website more visible. Keep in mind that low-quality links can detract from these attributes.
For example, let’s assume you aimed to get as many links to your site as possible and didn’t care what sources they came from. Some of these sources were shady websites full of malware. Google would associate your site with these and lower your ranking.
5. Greater Revenue
Greater traffic can directly convert into increased revenue. Consider the last time you searched for something on Google and went past the first page. Chances are you have done so only a few times in your entire life.
Your link strategy can help your site secure a spot at the top of Google’s search results, strongly increasing visibility.
6. Improved Relationships
Authoritative platforms have no incentive to link to your site blindly. There’s also a good chance they don’t know your site exists before you reach out to them. To get the best results, you’ll need to develop a strong professional relationship with the editors or content managers of major websites.
Showcasing how your content can help their site’s users is a great way to get started. Over time, your site’s domain authority will increase. You can then link to relevant content on their site and give them an SEO boost.
7. Consistent Referral Traffic
Referral traffic is some of the most valuable you can obtain. By having a permanent link on an authoritative site, you can generate regular traffic as time goes on. Take a moment to compare this to online advertising.
As soon as you stop running ads, your uptick in traffic will cease. If your links point to a product or service page, there’s a good chance you can improve your number of sales.
It’s worth noting that the page you link to must always be relevant. Websites won’t be willing to work with you if it’s obvious you’re trying to maximize your sales numbers with disregard to the user experience.
8. Increased Visibility
You can substantially improve your lead generation by increasing your site’s visibility on Google. One of the best ways link building does so is by allowing you to tap into new demographics. For example, let’s assume the content on your site could strongly appeal to people outside of your target audience.
However, you don’t have the time or budget to advertise to them. Reaching out to a site that has this type of demographic could direct them to your content.
This takes a large amount of research to be effective. When handled correctly, it can significantly increase the number of leads you generate.
9. Lower Bounce Rates
Never neglect the impact a high bounce rate can have on your site’s ranking. For those unfamiliar with this term, it refers to a scenario where people leave your site quickly after arriving. When this occurs, Google assumes your content is either irrelevant or low-quality.
If this metric increases too high, it could adversely impact your search ranking. To keep it low, ensure the content that the links direct to is something users find interesting and engaging. Some of the best content you can create are pieces that solve a problem.
Writing comprehensive guides, how-to blogs, etc., are great ways to start. Keep this in mind when moving forward.
Leverage the Benefits of Link Building
The benefits of link building can help you take your company’s performance to the next level. Utilize the tips in this guide so you can get started on the right track and make the best decisions for your needs.
Ascendance is a digital marketing agency that proudly serves local, national, and international businesses. We offer premier additional marketing and website solutions that help brands establish a stronger presence in their industries. You’ll learn more about how we can help when you book a consultation today.
