Content Marketing vs Digital Marketing: What’s the Difference?

Are you trying to come up with effective ways to market your business? You’ll be happy to hear there are lots of different types of marketing you can try.

If you’d like to take advantage of the more traditional types of marketing, outdoor marketing and print marketing would be great options. If you’d like to utilize the more modern forms of marketing, email marketing and social media marketing might be worth exploring.

But in the end, you’ll find that content marketing and digital marketing will reign supreme. So, what are the differences between content marketing vs digital marketing? You’ll need to make sure you know the answer to this question before you begin marketing your company.

In this article, we’re going to break down content marketing vs digital marketing so that you know what sets them apart. Discover more about these types of marketing below.

What Is Content Marketing?

Most business owners know it’s important for them to have fully functioning websites for their companies in 2023. It’s why over 70% of businesses have created websites at this point.

But these days, it isn’t enough for businesses to simply have websites. They also need to have these sites populated with plenty of content to ensure they’re able to attract their fair share of visitors. If they don’t have enough content on them, businesses will have a ton of trouble generating interest in their products and/or services online.

This is where content marketing can step in and help. Content marketing is a kind of marketing that involves creating unique content for your company’s website. Using it should get more eyeballs on your business.

What Are Examples of Content Marketing?

Now that you have a better idea of what content marketing is, let’s discuss some examples of content marketing so that you see how this kind of marketing can benefit your business. There are many different forms of content marketing that your business can do in an attempt to take your company to the next level.

One of the most popular content marketing examples is blog marketing. It’s rare to see a business website today without a blog containing a bunch of different articles on it. When a business takes the right approach to blogging, it can give its website a big boost and keep organic traffic coming to its site early and often.

It isn’t enough for businesses to simply set up blogs and post whatever they want on them, though. Instead, they’ll need to write blogs that contain the right combination of:

• Headings
• SEO-friendly keywords
• Internal and external links

Businesses will also need to use other kinds of content marketing, too. For instance, they’ll have to think about creating infographics that can appear both on their websites and on their social media pages. They’ll have to consider shooting informative videos for their websites and social media pages as well

What Is the Importance of Content Marketing?

The importance of content marketing in this day and age simply cannot be overstated. If a business isn’t doing everything it can in the content marketing department, it’s going to miss out on the opportunity to attract hundreds, thousands, and sometimes even millions of people to its website every month.

Content marketing is also very important because it enables a business to showcase its expertise within a particular industry. This will, in turn, allow a business to build up a certain level of trust with its customers and those who could become its customers soon.

In the grand scheme of things, content marketing is also one of the most affordable types of marketing. You’ll get a lot more bang for your buck from it, and it’ll be possible to scale up your content marketing strategies as your company becomes bigger over time.

How Can You Use Content Marketing to Your Advantage?

After hearing all about what content marketing is, would you like to start using it to your company’s advantage? If so, you might be tempted to start putting together blog articles for your website and taking other steps to give your site’s SEO a boost.

But as you’ll soon find out, trying to tackle content marketing on your own can be a huge challenge. It can also be more time-consuming than you may have anticipated, and it won’t always produce the intended results if you don’t know what you’re doing.

For all these reasons, you should strive to work closely with one of the top content marketing services in San Diego when you want to give this type of marketing a try. Ascendance Website Solutions is a San Diego SEO company you can count on to help your company with all its content marketing needs.

What Is Digital Marketing?

As you’ve just seen, content marketing is an essential marketing strategy for companies to use in 2023. But if you’d like to take things a step further when it comes to marketing your company, digital marketing should also play a huge part in how you market your business to the masses.

So, what’s the difference between content marketing vs digital marketing? To put it into the simplest terms possible, digital marketing is any form of marketing that takes place online. Because of this, content marketing is actually a type of digital marketing.

It’s far from the only type of digital marketing, though, as there are so many ways in which you can market your company online in the 21st century. Content marketing will only be the beginning.

What Are Examples of Digital Marketing?

When your company is first making a push to do more digital marketing, content marketing would be a fantastic place to start. As we alluded to earlier, it’s one of the easiest types of marketing to do online as long as you know what you’re doing. Whether you create content yourself or hire a digital advertising company in San Diego to help you do it, it should bring your website more traffic than ever before.

But why stop there? If you only use content marketing vs digital marketing, you’ll be missing out on the opportunity to put many other types of digital marketing to the test. Here are several of the best digital marketing examples:

• Email marketing
• Pay-per-click advertising
• Video marketing
• Social media marketing

Something like guest blogging for other websites would also be considered digital marketing. You won’t have any shortage of options when you decide to do digital marketing over just content marketing.

What Is the Importance of Digital Marketing?

Digital marketing will provide you with many of the same benefits that you’ll get access to when you utilize content marketing. For instance, you should be able to convince more people to visit your company’s website when you put the different forms of digital marketing to good use.

But one of the many things that separates digital marketing from content marketing is that you’ll be able to take a more multifaceted approach to marketing with it. It’ll allow you to get information about and related to your company in front of more people since you’ll be attacking online marketing from all angles.

You might not necessarily be able to reach all the potential customers you’d like to target through content marketing alone. Unless these people search for specific keywords on Google, they may not ever end up on your company’s website.

But these people might sign up to receive your company’s email newsletter after shopping in one of your stores. They might also “like” one of your company’s social media posts that shows up on their Facebook feed and get fed additional posts from your company from then on.

Digital marketing will reach more people than content marketing when you use it properly. It’s one of the major differences between content marketing vs digital marketing.

How Can You Use Digital Marketing to Your Advantage?

Just like with content marketing, you can attempt to do digital marketing on your own if you’re up for it. But it can be even more complicated to use digital marketing to your benefit than it is to use content marketing.

Digital marketing includes a lot more types of marketing. It’ll be difficult for you to stay on top of all of them, especially if you’re always busy with other aspects of your business.

For this reason, you should definitely enlist the services of a reputable growth marketing company in San Diego like Ascendance Website Solutions when you’d like to incorporate a digital marketing strategy. They can help you develop the perfect strategy and work on getting it off the ground successfully.

Understand the Differences Between Content Marketing vs Digital Marketing

At this point, you should have a much better understanding of content marketing vs digital marketing than you did earlier. You should also have some ideas about how you’d like to use content marketing and/or digital marketing to your advantage.

Ascendance Website Solutions can help you take these ideas and bring them to life. We specialize in offering digital marketing services nationwide to many different kinds of businesses. This includes law firms, chiropractors, e-commerce companies, and more.

Schedule a FREE Strategy Session with Ascendance today!