The Benefits of Working With an Email Marketing Agency for eCommerce Companies

Imagine running a business that offers amazing products and services that your competition has trouble keeping up with. You also have a motivated team that communicates fluidly. However, you can’t seem to get your brand in front of the right people.

In 2022, the average business spent nearly 9% of its total revenue on marketing strategies. It’s not enough to simply increase your marketing budget, though.

You’ll also need to choose the right methods. Email marketing is one of the most effective types of digital marketing, and outsourcing to an agency to help you is a great way to get started. Let’s explore the key benefits you can expect when hiring an email marketing agency for eCommerce.

Better Audience Segmentation

One of the best reasons to hire an agency is to achieve better audience segmentation. The professional you work with will help you craft messages that appeal to certain segments of your demographic.

Let’s assume you own an athletic apparel company and target men from the ages of 18 to 35. There’s a good chance that the younger portion of this audience will be interested in different products compared to the older end of the spectrum. To clarify, you might offer running shoes that have extra support to accommodate joint pain.

More likely than not, someone who’s 18 years old won’t need to worry about handling issues like these. The better you segment your audience, the better results you’ll get from your campaigns.

You’ll Understand Your Analytics

Analytics are essential for increasing your marketing performance, but they can often be difficult to understand. Working with a marketing professional will provide valuable insight into your past performance.

You can use this information to emphasize strategies that currently work. You can also use it to reconfigure methods that don’t meet your needs. Over time, you’ll substantially improve your performance and take things to the next level.

The frequency at which you check your analytics will depend on certain factors. Companies that operate in fast-paced industries like tech or finance will need to check fairly often. Businesses in slower spaces like the restaurant business can get away with waiting longer in between assessments.

Cost Savings

Reputable agencies will provide access to powerful tools that you’d otherwise have to purchase on your own. Not only are these expensive, but they often come with a steep learning curve. Allocating the time to train your team on how to use these tools is often impractical.

Instead, you can work with someone who already has the required skills. There won’t be any latency between hiring them and taking advantage of the tools.

One of the most common is automation software. Automating your email campaigns can help you exponentially increase your productivity.

You can even set triggers to send messages when leads satisfy certain conditions. For instance, let’s assume you send an initial email to a list of warm leads. You could configure automation software to send a follow-up email if they don’t respond within 48 hours.

While this might not seem groundbreaking at first, imagine how useful it could be when handling an email list of 10,000 people. Modern tools also include artificial intelligence. This is often used to predict your needs and adapt to your workflow.

Overall Efficiency

You’ll experience a major spike in efficiency once you outsource to a professional. Increased efficiency allows you to generate more money and less time. It’s not uncommon for businesses to dramatically increase how much revenue they make per campaign.

You can then scale your campaigns and take them a step further, allowing you to get even better returns. Efficient companies are more enjoyable to work with, allowing you to increase your employee morale. Satisfied employees will be less likely to look for new jobs and will be more enthusiastic about their role at your business.

All of these factors contribute to your ROI. When you can accurately target who your audience is you’ll be saving time, effort, and money. You can then take that data and use it for marketing your brand.

Cost Savings

It’s possible to handle your email marketing on your own, but it’ll cost much more than it should to do so. Some people overlook the opportunity to hire professionals due to the initial investment it requires. However, you can get exponentially more out of what you spend when you work with the right person.

You can then invest the money you make into other areas of your business. Strategies like this make growing a company much easier than most people anticipate.

Consistency

Once your agency determines which strategies work best for your business, they can help you leverage them consistently. This is one of the most important attributes to consider.

After all, stellar performance won’t matter much if you can’t recreate it. When you establish reliable email marketing campaigns, you have the potential to generate a serious return on your investment.

Finding an Email Marketing Agency for eCommerce

It’s essential to find the right professional before moving forward. To help narrow down your choices, look into their past reputation. See what other people online have to say about the experiences they got from working with them.

You should look for reviews that specifically mention timeliness, professionalism, and results. Ask about their pricing structure, as well. You often get what you pay for when working with an email marketing agency.

The cheapest eCommerce services will likely fall short of your goals. They should also be easy to get in touch with. Overcoming issues on your own is often difficult or impossible.

There should be no shortage of opportunities to achieve the right levels of customer support. As long as you do your due diligence, you’ll find the best option for your situation.

Get Started ASAP

Once you’ve determined your company’s needs, it’s essential to take action as soon as possible. This will ensure you get started on the right track and take advantage of the benefits an email marketing agency for eCommerce can provide.

Ascendance is a full-service digital marketing agency that strives to exceed all of our clients’ expectations. We also offer a 10% discount to military personnel and first responders. You’ll learn more about how we can improve your company’s performance when you get in touch with us today.