Law Firm POA

Project Details

Transforming Power of Attorney Rankings in Just 4 Months

In the highly competitive legal space, ranking for terms like “Power of Attorney” can be a challenge. This law firm initially struggled with visibility, ranking outside the top 20 in most areas. However, after a focused Google Business Profile optimization strategy, the firm saw a dramatic shift in rankings. Over the course of just four months, 62 areas improved, with 10 locations breaking into the top 5 and 6 locations securing a coveted top 3 spot.

This growth represents a major breakthrough in local search visibility for such a competitive keyword. The heatmap comparison speaks for itself—what was once a sea of red has transformed into a strong mix of green and yellow, signifying a major increase in search dominance. With continued efforts, this law firm is on track to further solidify its position as the go-to provider for Power of Attorney services in its region.