Retail Store

Project Details

Dominating Local Search for “Backpacking Meals” – A Retail Store’s SEO Transformation

In just four months, this retail store went from being virtually invisible in local search results for “backpacking meals” to securing a dominant presence in the top 3 and top 5 search rankings. Prior to optimization, the business was struggling to gain traction, with almost every search area showing a ranking of 20+ (essentially nonexistent). After implementing a strategic Google Business Profile optimization campaign, the results speak for themselves—125 total improved areas, with 124 securing a top 5 ranking and an impressive 118 achieving top 3 placement.

This outstanding growth showcases the power of targeted local SEO, enabling the store to become the go-to destination for backpacking meals in their market. The “after” heatmap is now covered in green, a clear indicator of increased visibility, higher search engine trust, and better customer engagement. By refining their business profile, enhancing local citations, and optimizing key ranking factors, this retail store now stands at the forefront of their niche, ready to capture more foot traffic and online conversions.