Urgent Care

Project Details

Transforming Visibility for Urgent Care with Google Business Profile Optimization

An urgent care center sought to increase its local visibility for “walk-in urgent care” searches, a highly competitive keyword in its region. Prior to optimization, the location struggled to rank within the top 20 search results across most areas, limiting its ability to attract new patients. After implementing a strategic Google Business Profile optimization campaign, the business saw remarkable improvements in just two months. With 169 improved ranking areas and 19 top 5 placements, the clinic experienced a substantial increase in visibility, making it far more accessible to potential patients in need of urgent medical care.

The before-and-after ranking grid showcases the dramatic shift from predominantly red (low rankings) to a widespread yellow and green pattern, indicating significantly stronger positioning. The clinic’s presence in the top 3 surged to 6 key areas, solidifying its spot in prime search results. This optimization effort has directly contributed to better local reach, higher call volumes, and increased walk-in visits, demonstrating the power of precise SEO and Google Maps ranking strategies in the healthcare space.